LaunchPD's core business lies in the development, production and distribution of high-quality, affordable generic software, mobile and Web solutions. We offer products to Enterprise Solutions, Mobility Solutions and Retail Solutions.


  • Product development involves either improving an existing product or its presentation, or developing a new product to target a particular market segment or segments. Consistent product development is a necessity for companies striving to keep up with changes and trends in the marketplace to ensure their future profitability and success. A competitive product development strategy should include a company-wide commitment to creating items that fulfill particular consumer needs or characteristics. These characteristics might include consumers' desire for the following: products that are high-quality or low-cost; products that provide the consumer with speed or flexibility; or products that offer some other form of differentiation that posits them a desirable purchase.


  • To create a next product in a company‚Äôs product line a design team goes through product development process steps. Starting with a product idea, the team moves through several stages to generate all the details and documents needed to get the product built. As this product has not been developed by the team before, new risks and uncertainties are introduced and often additional information is documented and shared with the technical team.

    Product Development Life Cycle is the discipline and business process which governs a product from its inception to the market or customer delivery and service in order to maximize revenue.